Calling all Etude House Princesses, get your passports ready as we once again partner with Philippines AirAsia to kickoff our most anticipated contest to date, the Makeup Up and Away promo. This year, we are amping it up by giving 10 lucky winners the ultimate Etude Princess experience in Seoul, South Korea. They will stay in a lavish hotel, be given a P10,000 shopping spree here in the Philippines and learn all about the brand and its newest products with an exclusive workshop at the Etude House HQ. They'll get to travel around the vibrant city in style armed with their latest beauty know hows in true Etude princess fashion. 

So if you love to travel, love all things social media, a food aficionado, and of course a certified makeup addict, then this is a trip you wouldn't want to miss! 

Mechanics: 

1. Open to all residents of the Philippines 

2. Must be 18 years old and above 

3. Must have a valid passport with expiration not less than 6 months from the date of departure. 

4. An active pink card is required to qualify. 

5. One entry is given with every Php1,000 minimum purchase in one of the Etude House stand alone branches. 

Prizes at stake: 

1. Ten grand prize winners will win a round trip to Korea including accommodation and a beauty workshop that will be held at the Etude House HQ, plus a Php10,000 worth shopping spree in Etude House Philippines. 

2. Twenty consolation prize winners will win a Php 2,000 worth shopping spree in one of our boutiques. *Timed shopping will be implemented.

Life is Sweet with Etude House Staying true to its promise to make every Filipina feel like a princess, we continue to go the extra mile in partnership with Philippines AirAsia to make sweet dreams come true by launching Makeup Up and Away Year 2. 

All princesses nationwide are given a chance to join this promotion and try their luck to become one of the ten lucky princesses to win a makeup shopping spree and a fun-filled winter trip to Korea. Now everyone can fly with AirAsia! AirAsia, the World Best Low Cost Carrier by Skytrax for eight consecutive years (2009-2016), is flying from Manila and Cebu to Incheon (Seoul) daily and it’s your best choice in flying to the top destinations to see picturesque cities in South Korea. 

Get updated with AirAsia’s latest promotion and activities via twitter (@AirAsiaPH), Facebook (www.facebook.com/AirAsiaPhilippines), Instagram (@AirAsiaPh), and on Viber public chat (@AirAsiaPh). Book your flights from Manila or Cebu to Incheon (Seoul) at www.airasia.com or visit a travel agent near you! Now everyone can make their travel dreams come true with AirAsia Philippines!