I must say, not all people may like the smell of this product in the beginning but you will get used to it eventually. It definitely smells unique -it's very raw, and you will know that there is no artificial fragrance or perfumes added to the product.
It has a very gelatinous consistency like aloe vera. It has the texture and the finish of a regular primer which is very velvet-y and smooth.
So let me tell you, the reason why I opened this product and reviewed it right away is that because during this pregnancy, my nose has gotten bigger, badder, redder, and the pores on them have enlarged even (waaaah!)

A little background as to why that occurs in pregnancy. Sadly, nose swelling occurs during pregnancy to most women because this can be due to increased estrogen levels, which helps blood flow to the mucous membranes and plumps up your nose as a result. (It shrinks back to its original size after birth though so I thank God for that!)

Anyway, so looking at my red swollen nose, I had to look for a primer that would mask that when I apply makeup on top of it. I had already finished my Pixi Flawless Poreless Face Primer (this is one of my favorite primers by the way) so I had to look for another primer that would do it for me ASAP.

After applying Prime Phenomenon on my entire face, you can see that it has a blurring effect just like The Body Shop's Instablur. The pores on my nose are still very visible but the Prime Phenomenon did give my skin a very smooth finish. It was so smooth that it even tamed my dry patches of skin!
For some reason my skin looks brighter and "blurred" from the gel. The redness of my nose sadly is still red but at least it now has a layer of primer that would mask that when I apply foundation.
I applied Happy Skin's Don't Get Mad, Get Even Hydrating Liquid Foundation in Soft Beige, and then I set my foundation with Canmake Marshmallow Powder Finish Powder. You can see that most of my pores are filled and the redness have vanished!

Since this primer comes in a pot, I had to wing it on how much product I had to get. I ended up using a whole lot but it didn't flake into crumbs like some primers do when you end up with too much. It's extremely spreadable on the skin.
I wore my makeup all day. I left the house at 10:00AM and got home a little before 6:00PM. It took me so much effort not to retouch my face powder but I did retouch my lipstick sometime during the day.

Pardon my red eyes, I'm a little tired hence the vampire eyes. LOL I noticed that my skin was a little dewy but I didn't oil too much. It didn't look like you can fry eggs on my nose, and it's nothing a little Benefit Agent Zero Shine won't fix.